Pinefilm Entertainment Pty Ltd Market Position on New Technology
Both Pinefilm and our sister company Horizon One Entertainment Pty Ltd are looking toward the future and putting preparations in place to embrace new technology. Download-to-own, in particular, has the potential to totally revolutionise the way home entertainment is delivered to the consumer, and we see special opportunities to cater for the art house, foreign language and independent film consumer across this media.
Every day the entertainment industry is going through significant change with the exciting introduction of new delivery mechanisms to the market place and both Pinefilm and Horizon One Entertainment Pty Ltd sees the importance of being at the forefront of this emerging technology.
However, as both Pinefilm and Horizon One Entertainment Pty Ltd look towards the future and new delivery channels, the company remains firmly focused on the core business of supplying the traditional rental and retail markets and are constantly exploring ways in which to build on existing relationships within these markets.