Box Office Analysis Week 5

Source: www.boxofficemojo.com

AVATAR goes down…!!

After writing about AVATAR for the past 7 straight weeks, it feels a little strange writing about another movie being in the #1 spot at the box-office this weekend. Kinda like I’m cheating on James Cameron, you know? Mind you, I don’t think Cameron is too upset about DEAR JOHN knocking his juggernaut of a movie from the top spot this weekend, especially now that AVATAR is officially the #1 highest-grossing domestic movie of all-time…and then some!

As you all surely know by now (and don’t call me Shirley), Cameron’s previous film, TITANIC, held that record since 1998 with about $600M in grosses, but AVATAR is already at $630M and counting. AVATAR also became the film to remain at the #1 spot the longest (7 weeks) since TITANIC (15 weeks in a row). For those outside the U.S., same shit applies to you as well. AVATAR has grossed $2.2 BILLION worldwide, beating TITANIC’s previous record of $1.8 billion. Oh and did I mention…it’s not done yet!

But enough about AVATAR. Let me see if I can try and focus on some other movies this weekend. For example, DEAR JOHN. Seems a lot of females out there were getting a little tired of seeing blue peeps hogging the #1 spot, and seemingly strong-armed their boyfriends into taking them to see Channing Tatum and Amanda Seyfried in the first big “romance flick” of 2010 (and just in time for Valentine’s Day) and it worked! (84% of DEAR JOHN audiences were chicks)

Travolta’s fun-looking movie, FROM PARIS WITH LOVE, opened in 3rd place with a decent $8M showing, while the buzz over Jeff Bridges in CRAZY HEART seems to have given that limited release a nice boost from 14th to 8th place this weekend. And wow, when did THE BOOK OF ELI get to $82M in grosses…nice! The three films that were drop-kicked from the top 10 this weekend include THE LOVELY BONES ($42M), ALVIN AND THE
CHIPMUNKS: THE SQUEAKQUEL ($212M) and IT’S COMPLICATED ($108M).

…Download Australian & US Results Here

To view the AVRRA’s Top 20 for week ending 7 Feb 2010: Click here