Box Office Analysis Week 47

Source: www.boxofficemojo.com

New Moon rising!

We all knew that NEW MOON was going to be the #1 movie this weekend at the box-office but the question was just how much it would earn and what records it would break. Well the teen-powered vampire/werewolf saga brought in an estimated $140.7 million this weekend to make it the second best opening weekend in history (behind THE DARK KNIGHT, which brought in $158.4 million back in the summer of 2008). The movie also set records for the best midnight gross ever ($26.3 million) and the best first day gross (a total of $72.7 million on Friday). So with all the frantic Twihards flooding the movie theaters this weekend, you might think that everyone else would stay home and not want to fight the crowds, but it was a surprisingly strong week.

The Sandra Bullock drama THE BLIND SIDE surprised with a $34.5 million performance, the biggest ever opening for the actress (and this is after THE PROPOSAL opened to $33.7 million earlier this year). And while it sported a decent sized drop of 59% off last week’s numbers, 2012 still did decent business in third place with $26.5 million.

While things were rosy for those films, it wasn’t quite so nice for the animated film PLANET 51. It opened in fourth place to $12.6 million, less than half of what this year’s other Sony animated release, CLOUDY WITH A CHANCE OF MEATBALLS, was able to bring in earlier this fall.

The Lionsgate release PRECIOUS: BASED ON THE NOVEL PUSH BY SAPPHIRE expanded slightly this weekend and was able to bring in another $11 million for a sixth place finish and a strong $21.4 million total in a mostly limited release up until this point.

Congratulations are in order for COUPLES RETREAT, which crossed the $100 million mark this week and still sits at the #8 place with a total so far of $105 million. LAW ABIDING CITIZEN, which closed out the Top 10, also has proved to be a solid hit for Overture with an additional $1.7 million bringing it to just over $70 million total.

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